What

A visual representation of data



90% of information transmitted to the brain is visual


When
When there is a large amount or complex data you want to represent quickly and effectively.

WHY

Visual cues help increase memorability of information conveyed.
Visuals are processed 60,000
times faster than text.

how

Sources
Levie, W. H., & Lentz, R. (1982). Effects of text illustrations: a review of research. Education Communications and Technology Journal. 30(4), 195–232.